The phrase “one size fits all” and most everything it implies increasingly is becoming a very dated concept. Your customer/client wants and deserves to feel special and that their business to you is a “prize” to be earned and not taken for granted. It is encumbent upon you to always service your client, no matter what service you provide, in ways that addresses the uniqueness of your customer’s business. This requires, on your part, a non-stop effort to learn as much about your client’s business as you possible can. This includes an in-depth knowledge of their product and service offering along with who their competition is and the trends that the industry that they are in are experiencing. Yes, this does mean a lot of work yet certainly not as much work as it takes to go out and replace this client if they decide to work with a competitor of yours because they are not happy with the service you are providing them. One of the incredible advantages we have in this day and age, to stay on top of any and every subject we need to stay on top of, is the internet. As most of you are aware, within a few keystrokes you can access just about any information you want or need to know. All it takes is the initiative to get started and the follow thru to get the job done. The results are usually well worth the effort as it often breeds a loyalty from your customers that is hard to come by in the 21st century business enviroment. So start customizing for your customers and reap the benefits that comes from clients that consider you and your firm an integral part of their team.

The more we can talk and then listen to our customers the better the likelihood we will come to understand their needs. A high percentage of potential customers first come in contact with us by visiting our websites, so if we have the opportunity to speak with them from our website we would most certainly take advantage of the opportunity, right? Video for business websites is becoming more common place and for good reason. It allows us the opportunity to make contact on a more personable and engaging manner.
By producing a video white paper series, or a Q&A series or an introduction to your business, you can educate, answer questions and share your story with potential customers much better than the written word. You have now, in more ways than one, personalized your business. Impart valuable information to guide your website visitors through the process of making an informed decision about any purchase they are considering. You also have the ability to attach a video clip in an email response pertaining to a question they asked or a product they may have inquired about. Consider incorporating video on to your website. Consult with your web provider and a quality production company that will capture your message and start talking to your customer 24/7 today. Thanks for listening and as always look forward to hearing from you.

We are asked by our clients on a regular basis what is the best approach to marketing their business. The simple part of our response is, no matter what marketing/advertising vehicle you choose, make sure to BE CONSISTENT. If you hire someone to parade around in a “sandwich” sign then make sure that he or she is out there every single day. If you are going to engage in a direct marketing campaign, don’t for a second think that you can send out one “offering” and your campaign is done. Most direct marketing experts agree that your message needs to be sent out at least 4-6 times a year. In the world of advertising a term that is used is “share of voice” and what that relates to is the percentage of dollars you are spending on any given day in relationship to the percentage of total dollars being spent in advertising on that same day. In most cases with most clients, there is a decimal point in front of that percentage. All the more reason to BE CONSISTENT! I read recently that we are exposed to approximately 7,000 advertising messages a day. Now this number includes everything and anything that has to do with advertising including logos on pens, billboards and busboards and print, radio & TV ads not to mention the barrage of messages we are confronted with when we are online. So if indeed that 7,000 figure is reasonably accurate you need to embrace that this is all the more reason to BE CONSISTENT in your advertising campaign. It will behoove you to do the research to discover what media(s) will be the best for you in targeting your existing and potential client base. There are trained professionals (media buyers) that can most assuredly help you with this and be able to determine for you how you will best see a return of and on investment. But once you have made that determination, with or without the help from a media professional, then take the time to craft your message, launch your campaign and by all means BE CONSISTENT!

Since the inception of radio and TV advertising, music has been a staple for the majority of companies selling or promoting their products and services. In the early years of radio, broadcasters did not sell air time in small increments as they do today. Back then, advertisiers would sponsor a thirty minute or a one hour program. In the 1930′s, Jell-O sponsored a program featuring Jack Benny and introduced the iconic jingle “J-E-L-L-O”, still being used today. This jingle has been so successful in creating brand awarness it has become Jell-O’s AUDIO LEGACY Call them jingles, sound logos, music images or any other name you wish to associate with these catchy little tunes, and still, music is one of the most successful ways to imbed your brand in the minds of the consumer. With today’s technology transforming how people receive their information, jingles and the clever slogans sung to music can effectively be implemented in the majority of adverstising mediums. When developing an advertising campaign, we encourage you to investigate this very powerful tool. Choose a company that has experience and will work with you to create your…