Branding Your Business
Be True to Your Brand.
Branding comes before marketing. And without establishing a solid and unique brand, marketing becomes that much more difficult.
Your brand consists of the following three elements:
- Your company name
- Your slogan
- And either your company tag line or, better still, a company logo that reflects your "unique positioning statement."
If you are planning to open an Italian restaurant in a market already glutted with Italian restaurants, for example, what's your biggest challenge? First we'll tell you what it's NOT:
- Coming up with the best happy hour in town
- Offering off-site catering as a special added incentive
- Having a larger banquet facility than your competitors
- Coming up with wildly creative and intriguing radio or TV commercials
So what comes first? So glad you asked:
- Understanding why you chose to compete in a crowded and non-unique cuisine category;
- Deciding what makes you unique, different, or better…and if the answer is "nothing," find one overriding quality or point of differentiation before you go any further;
- Develop a name and logo that reflects your uniqueness and appeals to the market niche you find to have greatest potential
- Develop a slogan or tag line that will be used in all your marketing that synthesizes your uniqueness
- And then develop a marketing plan that pulls all those various elements together and remains true to your brand.
- Branding gives you the power to be perceived in a way that makes people take notice…favorably. At L&R, we help you make the most of the branding experience.
By developing, nurturing, and marketing your brand to its fullest potential.
Contact us today, and we'll show you exactly how we go about it: